Saturday, September 01, 2007

Wii outsells Xbox worldwide

Videogame chart, has announced that lifetime sales of Nintendo's Wii have passed Microsoft's Xbox 360 on a worldwide basis as of August 23rd.

Two years ago, very few analysts would have predicted the Nintendo Wii would be market leader this generation against the established Playstation and Xbox brands. But analysts can be in error: data, which is based on sample data from retailers all over the world indicates that the week ending August 23rd Nintendo's Wii (which was released one year after the Xbox 360 in November 2006), currently standing at 10.57 million consoles sold, passed Xbox 360 lifetime sales of 10.51 million units, making Nintendo the new market leader in both the home and handheld videogame console businesses.

As weekly data from shows, the console outsold Microsoft’s Xbox 360 by a margin of 2.3 : 1 worldwide on average each week since its release, selling at an even faster rate than the most successful console ever created, Sony's Playstation 2, despite still being sold out in most major markets.

This is the first time that a company has been market leader in the home console and the handheld market since 1994 when Nintendo’s Super NES and Gameboy dominated worldwide.

One factor that has no doubt helped Nintendo's Wii to gain so quickly is the console's broad appeal across all age groups, demographics and countries.

Current sales figures for the three major markets are:

  1. 3.46 million have been sold in Japan
  2. 4.24 million have been sold in the American market (including Canada and South America)
  3. 2.87 million have been sold in Other markets (including Europe and Australia and a few niche markets)


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